Lesson 4: Keyword Optimisation

For money making bloggers, there are simple ways to find out what keywords people are currently typing into search engines and how much advertisers are bidding on these keywords.

1. How do advertisers select blogs?
An advertiser bids on keywords. They basically secure the right to have their ads appear on sites with these keywords eg. a washing machine supplier would like to appear on a website that discusses the latest washing machines available.

2. How does Adsense decide which blogs to send the ads to?
Advertisers have the choice to either advertise on specific websites or to advertise on a category of websites. These categories eg. fishing sites are determined by AdSense by examing the keywords contained in your site.

3. Why will some ads pay me more than others?
Bloggers receive a percentage of the profit paid to AdSense by the highest bidder. There are many factors that affect how much advertisers end of paying for ad places including; the amount of competition in their field, the demand for their products and product resale value and more.

4. How do I find out the most popular keywords?
Do some research on Google AdWords to choose a profitable niche topic. Ideally, your key words should be making at least 50c per click.