Lesson 2: Decide on a Topic

Choosing a topic for your money making blog can be a hard decision to make. Some topic choices enable you to make more money than others. In general, there are a few key ways to find money-making topics:

1. Select your market
Decide which market to target:
-Mass market: more popular your topic the greater traffic potential
-Niche market: more niche your topic, the higher priority in search engines

Basically what you are looking for as a money-making blogger is a topic that will be of general interest to a wide range of people or a niche topic that will be of deep interest to a specific target group.

2. Attract lucrative advertisers
The more attractive to advertisers your topic is, the more ad revenue potential you can access. So when looking for either a mass or niche topic, give some thought as to what type of advertisers who want (eg. Electrical appliance manufacturers will be willing to pay more for ads than for lower value goods like scarves for instance)

3. Be Inspired
Choosing a topic is potentially one of the most important decisions when building your blog. Take time to brainstorm topic ideas - think about what gaps there are in the market. Get inspiration from friends, experiences, books you've read, great place and websites you've visited. Most sucessful blogs are either very targeted niche interests or a fresh new idea - so take your time and think outside the box.

4. Keyword Research
Researching popular keywords is one very effective way of finding a money-making topic. I talk more about this in lesson 3.